Body Badalada Launch Campaign
I was part of the core creative team behind Sol de Janeiro’s biggest body care launch since Bum Bum Cream. Badalada, Portuguese slang for “the hottest thing,” became the creative platform for launching the brand’s newest body franchise to Gen Z.
CAMPAIGN CONCEPT | KEY ART | PAID MEDIA + SOCIAL | OUT-OF-HOME | RETAIL | ENVIRONMENTAL GRAPHICS + TRANSIT APPLICATIONS
The StrategyTurn each talent’s distinct personality into a different expression of Badalada. Rather than forcing everyone into one campaign mold, we gave each lead their own world, attitude, and protagonist moment, creating individual stories that still felt unmistakably part of one launch.
My RoleAs part of the global creative team, I helped shape the campaign concept and 360° rollout across paid social, OOH, retail, and global activations.
OutcomeThe Sephora-exclusive launch became the
#1 body care product at Sephora during launch week, bringing Badalada to life across markets
and channels worldwide.
Credits