Unleash Your Summer Self Campaign
Unleash Your Summer Self brought new energy and cohesion to Sol de Janeiro’s visual world through a vibrant 360° campaign rooted in confidence, sensoriality, and summer joy.
CAMPAIGN VISUAL SYSTEM | KEY ART | PAID MEDIA + SOCIAL | OUT-OF-HOME | RETAIL | ENVIRONMENTAL GRAPHICS + TRANSIT APPLICATIONS
The StrategyBuild a vivid campaign world around Sol de Janeiro’s body-care ritual, celebrating the collection while making each product feel distinct and unmistakably summer.
My RoleAs part of the global creative team, I co-defined
the visual framework across color, photography, typography, composition, product hierarchy,
and scale.
OutcomeThe campaign delivered 6.5M traveler reach and 38M digital impressions, supporting a year of significant growth for Sol de Janeiro.
Credits