Brand Alphabet explores how far a familiar letterform can be pushed while remaining recognizable.

SPECULATIVE PROJECT | BRAND IDENTITY | 2023

The Challenge

Using the alphabet as a constraint, I deconstructed each letter and rebuilt it through geometry, proportion, negative space and rhythm.

Logo

Each mark balances recognition with experimentation, using simplified forms to create distinct visual personalities.

Outcome

The result is a cohesive library of memorable marks that demonstrates iteration, reduction and visual problem solving.

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Worcester Art Museum | Brand Identity