Delícia Drench Launch Campaign
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CAMPAIGN VISUAL SYSTEM | KEY ART | PAID MEDIA | OUT-OF-HOME | RETAIL ACTIVATION | POINT OF SALE | ENVIRONMENTAL GRAPHICS + TRANSIT APPLICATIONS
The StrategyDelícia Drench delivers up to 48 hours of rich, moisture-locking hydration. Our challenge was to communicate that performance without relying on familiar clinical skincare cues; creating a world that felt sensorial, generous, and unmistakably Sol de Janeiro.
The RoleAs Art Director, I translated the launch strategy into a cohesive visual system across photography, typography, product, and environmental design.
OutcomeWithin its first week, Delícia Drench became the #1 SKU at Space NK, achieving the retailer’s highest rate of sale for a new product.
Credits